| Table Of Figures | p. xi |
| Acknowledgments | p. xiii |
1 | Learning The Art | p. 1 |
2 | The Four Key Attributes Of Problems | p. 13 |
3 | Why And Where Problems Originate | p. 25 |
| Three-Ring Diagram | p. 27 |
4 | The Seven Essential Systems Of Every Business | p. 35 |
| Circle of Business Diagram | p. 38 |
5 | The Eighth System | p. 47 |
6 | The Preventing Stupid Method | p. 55 |
7 | Building Your Business Immune System | p. 67 |
8 | Why You Can Build Your Business Immune System -How And Why You Can Prevent Stupid | p. 77 |
9 | When To Start Preventing Stupid | p. 85 |
| Priorities for Startup to $250,000 in Revenue | p. 89 |
| Priorities for $250,000 to $1,000,000 in Revenue | p. 93 |
| Priorities for $1,000,000 to $10,000,000 in Revenue | p. 98 |
| Priorities for More Than $10,000,000 in Revenue | p. 101 |
10 | Catastrophes In General | p. 107 |
11 | Red's Plumbing: A Case Study In Catastrophes | p. 115 |
1:1 | Catastrophe in Management | p. 119 |
2:1 | Catastrophe in Personnel | p. 119 |
3:1 | Catastrophe in Production | p. 121 |
4:1 | Catastrophe in the Physical Plant | p. 124 |
5:1 | Catastrophe in Metrics | p. 125 |
6:1 | Catastrophe in Marketing | p. 126 |
7:1 | Catastrophe in Sales | p. 128 |
| Red's Plumbing Conclusion | p. 129 |
12 | Ignorance In General | p. 131 |
13 | Heather's Cupcakes: A Case Study In Ignorance | p. 139 |
1:2 | Ignorance in Management | p. 141 |
2:2 | Ignorance in Personnel | p. 142 |
3:2 | Ignorance in Production | p. 143 |
4:2 | Ignorance in the Physical Plant | p. 144 |
5:2 | Ignorance in Metrics | p. 145 |
6:2 | Ignorance in Marketing | p. 147 |
7:2 | Ignorance in Sales | p. 148 |
| Heather's Cupcakes Conclusion | p. 149 |
14 | Ineptitude In General | p. 151 |
15 | Johnson's Hardware: A Case Study In Ineptitude | p. 161 |
1:3 | Ineptitude in Management | p. 164 |
2:3 | Ineptitude in Personnel | p. 165 |
3:3 | Ineptitude in Production | p. 166 |
4:3 | Ineptitude in the Physical Plant | p. 166 |
5:3 | Ineptitude in Metrics | p. 167 |
6:3 | Ineptitude in Marketing | p. 167 |
7:3 | Ineptitude in Sales | p. 168 |
| Johnson's Hardware Conclusion | p. 168 |
16 | Conclusion | p. 171 |
| Quick Reference Guide | p. 175 |
Example 1 | Business Immune System Report: Failure Examples | p. 175 |
Example 2 | Business Problem Severity Scale | p. 177 |
Example 3 | The Four Types of Problems: Business Version | p. 179 |
Example 4 | Management Methods of the Four Types of Problems | p. 180 |
Example 5 | BISR Sample | p. 181 |
Example 6 | Categories of Catastrophes | p. 182 |
Example 7 | Catastrophe Only: Red's Plumbinb BISR | p. 183 |
Example 8 | Ignorance Only: Heather's Cupcakes BISR | p. 184 |
Example 9 | Ineptitude Only: Johnson's Hardware BISR | p. 185 |
| Notes | p. 187 |
| Index | p. 189 |
| About The Author | p. 201 |